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When House of the Dragon aired, data journalists pulled family tree data from the show’s wiki to create "interactive incest calculators" and succession charts. These articles went viral.

Stop thinking of your movie as a movie, your song as a song, or your game as a game. Think of it as . If you can build a world that is robust enough to comment on reality, and flexible enough to be remixed by the masses, you won't have to fight for attention. alsangels240307lanarhoadesphotoshootxxx link

(PDF) Entertainment journalism as a resource for public connection When House of the Dragon aired, data journalists

In the past, media was top-down (studios told us what was popular). Today, it is bottom-up. Popular media is now driven by . Think of it as

Most people consume content passively. Linking means becoming an active architect: spotting echoes between a Marvel movie and a political ad, a TikTok sound and a 90s sitcom, or a video game mechanic and a reality TV trope.