As we look toward the next five years, this genre will only grow more sophisticated.
| Metric | Value | |--------|-------| | Primary age | 25–45 years | | Gender | 82% male, 18% female | | Geography | Tier 2 & 3 Indian cities (60%), followed by NRIs in US/UK/UAE (30%) | | Income | Middle to upper-middle | | Viewing time | Late night (10 PM – 1 AM IST) | | Device | Mobile (94%) | indian wife saree mms exclusive