Cherry Candle And: Dave Candle Repack

In the last five years, luxury home fragrance has exploded. You have $60 cherry candles from Byredo or Diptyque that are seen as status symbols. Then you have the $3.99 “Dave” candle from the grocery store that just says “Candle” on the label. The meme satirizes the pretentiousness of scent culture.

The Cherry Candle operates within the established framework of the "Gourmand" and "Fruity" olfactory families. Its function is immediate recognition and associative memory. cherry candle and dave candle