: It is better to buy a "wonderful company at a fair price" than a "fair company at a wonderful price".
Price is what you pay; value is what you get. Buy when market price is significantly below intrinsic value. 10 golden principles of warren buffett pdf verified
Only invest in businesses you truly understand. The Insight: Buffett argues that you do not need to be an expert in every company or even many companies. You only need to evaluate businesses within your "circle of competence." The size of the circle is not as important as knowing its boundaries. : It is better to buy a "wonderful
Buy businesses you would be happy to hold if the market shut down for ten years. The Insight: Buffett does not trade stocks; he buys businesses. He famously stated, "Our favorite holding period is forever." Only invest in businesses you truly understand
: Capital preservation is the highest priority.