: The core thesis focuses on leveraging AI, augmented reality (AR), virtual reality (VR), and the metaverse to design seamless customer journeys that feel more "human-centric" despite being high-tech. The Augmented Human

: Using digital overlays in a physical retail store to provide real-time product info.

The Marketing 6.0 framework consists of the following key components:

: Readers and educators have praised the book for its forward-thinking approach, noting that it provides a structured way to understand complex emerging technologies like AI and the metaverse. Its focus on sustainability and human-centricity is seen as a necessary evolution for modern strategy.

: Emphasizing social and environmental responsibility to build deeper brand loyalty.

The key principles of Kotler Marketing 6.0 include: