[3] Patel, R. (2018). The Significance of Festivals in Indian Culture. Journal of Festive Studies, 6(1), 1-10.

While the joint family remains a cherished ideal for mutual support, urban economic pressures have made nuclear families the dominant practical model in metro cities. 2. Modern Lifestyle & Values

Instead of just lighting lamps, successful content explores "Eco-friendly Diwali" (how to make kheel (puffed rice) and batashe (sugar disks) decorations), or the psychology of Dhanteras shopping (why buying metal on this day is considered an investment in luck).