: Amazon’s free, ad-supported service (formerly IMDb TV). It hosts a surprising number of premium movies and high-quality original series.

Inside, visitors could explore various zones, each designed to enhance a different aspect of the movie-going experience. There was the "VR Cinema," where guests could don virtual reality headsets and step into their favorite films. The "Soundstage," where they could learn about the art of sound design and even record their own movie sound effects. And, of course, the state-of-the-art "Theater," where classic films and new releases were screened in stunning HD.