: Strategies for building brand equity and managing the product life cycle. Pricing and Distribution
is a fundamental textbook that explores the core of modern marketing: creating value and building strong customer relationships to capture value in return. Core Marketing Process : Strategies for building brand equity and managing
En su libro, Kotler presenta una visión general de los principios fundamentales del marketing, que se pueden resumir en los siguientes puntos: : Strategies for building brand equity and managing
Marketing socialmente responsable y mercado global. Kotler-and-Armstrong-Principles-of-Marketing.pdf : Strategies for building brand equity and managing
For those looking for a deeper dive, I recommend checking out the 17th edition of "Principles of Marketing" by Philip Kotler.