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Elena stared at the 12th page of her worn-out textbook, Negocios Exitosos , in the dim light of her garage workshop. For months, her small artisan soap business, "Aroma de Vida," was stagnant. She was working 80 hours a week but barely making a profit. She was an artist, not a business owner. jack fleitman negocios exitosos pdf 12
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: Determining the specific activity or industry the company will operate in. her small artisan soap business