"We're very interested in the emotional resonance of typefaces," says Hyland. "Different typefaces can evoke different emotions and associations, and we try to choose typefaces that are aligned with the personality and values of a brand."
For those looking to dive deeper into the world of logo design and branding, Hyland and Bateman's book, available in PDF format, offers a wealth of insights and practical advice. Here are some top tips from the book: symbol+by+angus+hyland+and+steven+bateman+pdf+top
