"The Economics of Free-to-Play: A Panel Study of Virtual Goods Sales in Zynga Poker" – Journal of Interactive Marketing (Vol. 29, 2015)
"Analyzing Player Churn in Zynga Poker: A Panel Approach" – Zynga Analytics Blog / Data Science Roundtable (2013) panel chips zynga poker
Social casino games generate a rich, player-driven lexicon. Terms emerge from misreadings, translation errors, or simply creative descriptions. “Panel chips” likely survives because it’s intuitive: chips displayed on a panel. New players hear veterans say it, assume it’s official, and the cycle continues. "The Economics of Free-to-Play: A Panel Study of