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In the 21st century, the line between the two has blurred. A movie is no longer just a two-hour visual experience; it is a TikTok trend, a Twitter hashtag, and a series of think-pieces. This convergence has shifted power from traditional gatekeepers (studios, record labels) to algorithmic curators and participatory audiences.

The consumption of entertainment content is now simultaneous with the consumption of popular media. justiceleaguexxxanaxelbraunparody2017dv link

Binge-Watching and Algorithms: The Fragmenting of a Universal Pop Culture Media convergence | Social Sciences and Humanities - EBSCO In the 21st century, the line between the two has blurred