Nickiibaby is also a beauty influencer. Her "Get Ready With Me" (GRWM) videos are highly sought after. She compresses a 45-minute makeup routine into a 60-second time-lapse set to a trending hip-hop beat. Viewers tune in not just for the final look, but for her commentary on products and her chaotic energy while applying eyeliner.

Nickiibaby videos are never dull. She utilizes harsh, studio-style lighting that creates deep shadows and bright highlights. This "chiaroscuro" effect makes her facial expressions—which are often exaggerated for comedic or dramatic effect—pop off the screen. The contrast is a deliberate choice; it stops the scroll immediately.