As a mathematician, Ansoff included checklists and scoring systems. For example, he provides a “Synergy Rating Scale” where you score new products against existing capabilities (0 = no synergy; 5 = high synergy). You cannot find these operational tools in a Google Image search of the matrix.
Which of those would you like next?
Ansoff's message was clear: Every move changes your risk. Choose your square. ansoff 1965 corporate strategy pdf
Many business students rely on third-party summaries of Ansoff. This is a mistake. The original Corporate Strategy offers three distinct advantages that summaries miss: As a mathematician, Ansoff included checklists and scoring